PROFESSIONAL EXPERIENCE

SENIOR WEB DESIGNER

Bath & Body Works Direct, Reynoldsburg, Ohio | April 2017 – Present

Create high-level, seasonal marketing campaigns to align with the email team’s brand strategies to bring our product line to life online before theme launches.

  • Established and maintain a strong collaborative working relationship with cross functional partners to ensure creative aligns with brand standards.

  • Maintain integrity of brand products and messaging through creative storytelling.

  • Bring stories to life for the email team from sketching concepts to presenting to shooting in the photo studio.

WEB DESIGNER

Bath & Body Works Direct, Reynoldsburg, Ohio | June 2012 – April 2017

Hired as freelance designer to support and maintain online e-commerce needs while also updating the needs of the primary & mobile website, email marketing, display ads and direct mailers.

  • Responsible for executing seasonal design and creating compelling design for site, email and special projects.

  • Design and create emails to support both online and store sales via fast design and execution.

  • Design and animate, web, print, and social content.

  • Execute design needs to support online and in store sales needs in a nimble fashion.

  • Execute work that is cohesive with in-store channel.

  • Maintain cross-functional teamwork to ensure accuracy and optimal performance with each asset that is delivered online.

  • Address issues at the UX and design level.

  • Asset management.

SENIOR GRAPHIC DESIGNER

Thirty-One, Columbus, Ohio | March 2009 – February 2012

Initially hired to layout magazines & catalogs and be the “designer with many hats,” later promoted to Senior Designer overseeing: brochure & collateral designs, graphic design layout, marketing materials as well as web layouts and reskinning materials for each new season.

  • Trained, supervised and provided art direction for Junior Designers.

  • Performed lead role in the design and production of print, identity and web design.

  • Created and defined formal brand style guides.

  • Managed press checks, art directed photos, supervised team design efforts.

GRAPHIC DESIGNER

Univenture, Inc, Marysville, Ohio | April 2007 – March 2009

EDUCATION

BACHELOR OF FINE ARTS

Graduated December 2006

Oklahoma Christian University, Oklahoma City, Oklahoma

SKILLS

  • Excellent design understanding of print production and web production processes

  • Creative Problem Solving

  • Layout Skills

  • Flexibility

  • Logo & Identity Design

  • Information Architecture

  • Content Strategy

  • Typography

  • Detail Oriented

  • Ability to work in a team environment and receive creative direction

  • FAST!

  • Mac Efficient

  • Strong knowledge of and proficient in Adobe Creative Suite: InDesign, Illustrator, Photoshop; iWork: Pages, Keynote, Numbers; Microsoft Office: Excel, Word Powerpoint